Just click on any area within the knowledge zone to access best practice guidelines, and other key information, on a range of B2B Marketing & Communication topics. A collaboration between 8 trade associations & industry bodies, and covering 13 distinct B2B disciplines, this site also brings you up-to-date information on current training/event programs developed to serve the needs of the broad B2B Marketing community: SMEs, Corporates and Marketing Practitioners.
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  • 7 Jul 2010
    Back for its third year by popular demand the BPMA annual dragon boat race.
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  • Ahead of the IDM 7th B2B Marketing Conference, top B2B marketers reflect on 2009 and share their...
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The purpose of this document is to define a set of best practices in the commissioning and execution of direct mail production.

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