Just click on any area within the knowledge zone to access best practice guidelines, and other key information, on a range of B2B Marketing & Communication topics. A collaboration between 7 trade associations & industry bodies, and covering 12 distinct B2B disciplines, this site also brings you up-to-date information on current training/event programs developed to serve the needs of the broad B2B Marketing community: SMEs, Corporates and Marketing Practitioners.
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  • 22 May 2008
    Dinner ceremony to announce the winners of this year's ISP Awards for promotional marketing
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  • What kind of creative approaches will B2B buyers respond to in the future?
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Holistic communications planning is about successfully transferring creative and strategic ideas across multiple media platforms without comprise. It’s about conversation convergence.

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Interactive
Find out about blogging, communities, search engine optimisation and guarding your B2B brand online. More...

Environment
Rosemary Smith, chairman of the DMA, offers five simple suggestions to tackle the environmental challenge. More...

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