Just click on any area within the knowledge zone to access best practice guidelines, and other key information, on a range of B2B Marketing & Communication topics. A collaboration between 8 trade associations & industry bodies, and covering 13 distinct B2B disciplines, this site also brings you up-to-date information on current training/event programs developed to serve the needs of the broad B2B Marketing community: SMEs, Corporates and Marketing Practitioners.
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  • 7 Jul 2010
    Back for its third year by popular demand the BPMA annual dragon boat race.
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  • Ahead of the IDM 7th B2B Marketing Conference, top B2B marketers reflect on 2009 and share their...
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The purpose of this document is to define a set of best practices in the commissioning and execution of direct mail production.

More about best practice DM Production...

Agencies
Holistic communications planning is about successfully transferring creative and strategic ideas across multiple media platforms without comprise. It’s about conversation convergence. More...

Telemarketing
These guidelines have been developed to help ensure outbound campaigns are conducted with integrity in order that it remains a viable and attractive channel to market. More...

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