Just click on any area within the knowledge zone to access best practice guidelines, and other key information, on a range of B2B Marketing & Communication topics. A collaboration between 8 trade associations & industry bodies, and covering 13 distinct B2B disciplines, this site also brings you up-to-date information on current training/event programs developed to serve the needs of the broad B2B Marketing community: SMEs, Corporates and Marketing Practitioners.
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  • 7 February 2012
    Applying the principles for questionnaires that really work

    Objective...
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  • Email newsletters are an essential and potentially high-performing tool for marketers. However, what often happens is the newsletter is created, and while it continues to be sent year in and year out, it is not reviewed or measured. Without regular monitoring, newsletters will not perform to their highest potential – and you definitely will not get the ROI that you should....
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Holistic communications planning is about successfully transferring creative and strategic ideas across multiple media platforms without comprise. It’s about conversation convergence.

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Environment Best Practice
Rosemary Smith, chairman of the DMA, offers five simple suggestions to tackle the environmental challenge. More...

Data Best Practice
The contents of this guide are about providing advice and guidance on how to raise standards above the minimum of what is legislatively demanded of us. More...

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