Just click on any area within the knowledge zone to access best practice guidelines, and other key information, on a range of B2B Marketing & Communication topics. A collaboration between 8 trade associations & industry bodies, and covering 13 distinct B2B disciplines, this site also brings you up-to-date information on current training/event programs developed to serve the needs of the broad B2B Marketing community: SMEs, Corporates and Marketing Practitioners.
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  • 21 Sep 2010
    The Landmark event for the promotional marketing industry supported by the bpma, DMA, ISP and running alongside Event UK. Top speakers from brands and promotional practioners.
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  • Next Alliance Newsletter due soon, plus News Alerts
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Holistic communications planning is about successfully transferring creative and strategic ideas across multiple media platforms without comprise. It’s about conversation convergence.

More about best practice Agencies...

Email Marketing
Help stimulate the positive development of email as an effective marketing medium and reinforce the key legislative issues that clients should be aware of when using this medium. More...

DM Production
The purpose of this document is to define a set of best practices in the commissioning and execution of direct mail production. More...

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