Just click on any area within the knowledge zone to access best practice guidelines, and other key information, on a range of B2B Marketing & Communication topics. A collaboration between 8 trade associations & industry bodies, and covering 13 distinct B2B disciplines, this site also brings you up-to-date information on current training/event programs developed to serve the needs of the broad B2B Marketing community: SMEs, Corporates and Marketing Practitioners.
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  • 31 January 2012
    Multivariate and other statistical techniques for use in research, 2 day course<...
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  • Email newsletters are an essential and potentially high-performing tool for marketers. However, what often happens is the newsletter is created, and while it continues to be sent year in and year out, it is not reviewed or measured. Without regular monitoring, newsletters will not perform to their highest potential – and you definitely will not get the ROI that you should....
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Research relies on the confidence of those involved that it is conducted honestly, objectively, without unwelcome intrusion and without harm to respondents.

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Field Marketing Best Practice
Established to promote high standards of ethics in field marketing via self-regulatory practices intended to complement the existing frameworks of national and international law. More...

Interactive Best Practice
Find out about blogging, communities, search engine optimisation and guarding your B2B brand online. More...

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