Just click on any area within the knowledge zone to access best practice guidelines, and other key information, on a range of B2B Marketing & Communication topics. A collaboration between 8 trade associations & industry bodies, and covering 13 distinct B2B disciplines, this site also brings you up-to-date information on current training/event programs developed to serve the needs of the broad B2B Marketing community: SMEs, Corporates and Marketing Practitioners.
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  • 19 Nov 2009
    The IDM Certificate in B2B Marketing - become one of the most qualified and capable B2B marketing practitioners in Europe Special Offer for May Intake ABBA Members save £195!
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  • The 6th IDM B2B Marketing Conference once again attracted top B2B marketing practitioners among its...
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Rosemary Smith, chairman of the DMA, offers five simple suggestions to tackle the environmental challenge.

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Interactive
Find out about blogging, communities, search engine optimisation and guarding your B2B brand online. More...

Email Marketing
Help stimulate the positive development of email as an effective marketing medium and reinforce the key legislative issues that clients should be aware of when using this medium. More...

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