Just click on any area within the knowledge zone to access best practice guidelines, and other key information, on a range of B2B Marketing & Communication topics. A collaboration between 8 trade associations & industry bodies, and covering 13 distinct B2B disciplines, this site also brings you up-to-date information on current training/event programs developed to serve the needs of the broad B2B Marketing community: SMEs, Corporates and Marketing Practitioners.
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  • 14 Jun 2010
    The IDM Certificate in B2B Marketing - become one of the most qualified and capable B2B marketing practitioners in Europe Special Offer for May Intake ABBA Members save £195!
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  • The 6th IDM B2B Marketing Conference once again attracted top B2B marketing practitioners among its...
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Holistic communications planning is about successfully transferring creative and strategic ideas across multiple media platforms without comprise. It’s about conversation convergence.

More about best practice Agencies...

Email Marketing
Help stimulate the positive development of email as an effective marketing medium and reinforce the key legislative issues that clients should be aware of when using this medium. More...

Data
The contents of this guide are about providing advice and guidance on how to raise standards above the minimum of what is legislatively demanded of us. More...

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