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Telemarketing Best Practice

When working with an outsourced contact centre, the client remains ultimately responsible for verifying the telemarketing activity is compliant with all legal and self-regulatory requirements. These guidelines have been developed to help ensure outbound campaigns are conducted with integrity in order that it remains a viable and attractive channel to market.

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A Client Guide to Outsourcing

Using Outbound Calling to its Best Effect

Selecting an Outsourced Contact Centre

Information to Provide to Customers

Restriction of Contacts and Management of Data

Management of Automated Dialling Equipment

Using Multiple Sites

Quality Assurance

General Operating Guidelines

Monitoring and Recording

Data Protection and Data Security

Corporate Social Responsibility


 
 

Document created by Direct Marketing Association UK

 
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