Data in Direct Marketing

A comprehensive view of how best to use data within the direct marketing environment.
These all inclusive guidelines clearly define responsibilities for both clients and bureaux and ensure compliance with the Data Protection Act. Categorically referencing all elements of data usage from data capture, transfer, tagging and enhancement through to cleaning and screening, these guidelines will ensure high levels of accuracy in data usage.

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A Guide to Renting Business Lists

A guide designed to help practitioners obtain the best results from DM campaigns.
This document ensures that users understand their rights and obligations when dealing with list owners, managers and brokers. The guide helps first time marketers understand how to buy and use business to business lists.

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