Inserts are one of the most powerful DM media available. They combine the creative power of direct mail with the reach and low cost of press – and for many DM advertisers, and others, they are the backbone of their campaigns. Yet like all good DM opportunities, you have to know what you’re doing to make them work.
Find out about...
Programme sectors
Campaign planning
Design considerations
The inserting process
Distribution and storage
What can go wrong and how to deal with it
What can be learned?
Best Practice: DMA Compliance issues