The B2B Alliance ('the Alliance') takes the confidentiality of personal data seriously. Please contact the DMA, who operate the B2Balliance.info website on behalf of the Alliance on 020 7291 3300 if you have any questions or comments on this Privacy Policy.
1. Introduction
The Alliance’s Privacy Policy sets out the ways the Alliance processes personal data. This Privacy Policy only relates to personal data collected by the Alliance via the Alliance website, membership registration forms, event and, emails and telephone calls. Any personal data collected by the Alliances used in accordance with UK data protection legislation. This Privacy Policy does not apply to personal data provided to the Alliance or any of its members by any other means or via any other website. Users should be aware that if they access other websites including Alliance members’ websites, using the links provided, these are outside our control. If they provide personal data to other organisations, the privacy polices of those organisations determine the uses to which that information is put and the Alliance’s Privacy Policy will no longer apply.
2. The Data Protection Act 1998
The Alliance website complies with the Data Protection Act 1998.
3. Use Made of Personal Information
Personal information provided to the Alliance via the B2Balliance.info website, membership registration forms event registration forms, emails and telephone calls will be used for the purposes outlined at the time of collection or registration.
In addition, personal information may be used for statistical analysis.
Personal data will be collected and processed by the Alliance for the following purposes (1) to provide goods and services requested, (2) administration and (3) marketing, advertising and promotions, notification of events, workshops and training sessions run by the Alliance and its members.
Processing personal data for the above purposes may entail sharing the information with employees, contractors, agents and professional advisors of the Alliance. However, written agreements exist between the Alliance and such parties that there must be no further disclosure of such personal data.
4. Consent
By providing personal data to the Alliance users consent to the processing of such data by the Alliance as described in this Privacy Policy.
5. Cookies
A "cookie" is a small text file that is placed on a user's computer hard drive by a website. There are several types of cookie and the most common are often referred to as 'session' cookies. These are used to keep track of information needed by a user as they travel from page to page within a website. These cookies have a short lifetime and expire within a few minutes of the user leaving the site.
Other types of cookies can be used to track internet activity after the user has left a website. These are usually sponsored by organisations external to the website being visited and are generally known as 'third party' cookies. These usually have a long lifetime with several months being quite common. They are 'harvested' and 'refreshed' whenever the user visits a page where the same or a similar cookie is being used.
The DMA uses benign, short lived 'session' cookies to tell whether a website user has logged, in, where to find details that can be used to pre-fill parts of on-line forms and to personalise the user's visit to the website. They are also used to track anonymously which areas of the site are popular and which are not used, this allows us to target carefully our website resources.
The DMA also uses cookies in its email communications to personalise the email and track whether the mail has been opened or read and whether the recipient has used any website links contained in the email communication. This allows us to monitor and improve our email communications and website.
DMA cookies do not analyse visits to other website or any searches undertaken whilst on the DMA website.
Internet browsers normally accept cookies by default; however, it is possible to set a browser to reject cookies. If this is done it is important not to exclude the benign and useful session cookies. Choose an option that rejects all third party and long lived cookies.
6. Links to Third Party Websites
This Privacy Policy applies solely to the personal data collected by the Alliance and does not apply to third party websites.
The Alliance is not responsible for the privacy policies of third party websites. The Alliance advises users to read the privacy policies of other websites before registering any personal data.
12. Security
The Alliance holds your personal data in accordance with the security provisions of the UK data protection legislation.
If you have any questions about security please contact the DMA on 020 7291 3300.
13. Notification of Changes
The Alliance will notify all members of any changes it makes to its Privacy Policy. If the Alliance decides to change its Privacy Policy, it will post such changes on this page so that you are always aware of how the Alliance uses your personal data.
Users have the right to ask the Alliance, in writing, for a copy of all the personal data held about them upon payment of a fee ("subject access request") and to request that the DMA correct any inaccuracies in that information.