Just click on any area within the knowledge zone to access best practice guidelines, and other key information, on a range of B2B Marketing & Communication topics. A collaboration between 8 trade associations & industry bodies, and covering 13 distinct B2B disciplines, this site also brings you up-to-date information on current training/event programs developed to serve the needs of the broad B2B Marketing community: SMEs, Corporates and Marketing Practitioners.
More about the alliance members...

 

 

 
  • 21 Sep 2010
    The Landmark event for the promotional marketing industry supported by the bpma, DMA, ISP and running alongside Event UK. Top speakers from brands and promotional practioners.
  • More...
 
  • Next Alliance Newsletter due soon, plus News Alerts
  • More...
 
 
 

Inserts are one of the most powerful DM media available. They combine the creative power of direct mail with the reach and low cost of press – and for many DM advertisers, and others, they are the backbone of their campaigns.

More about best practice Inserts...

Email Marketing
Help stimulate the positive development of email as an effective marketing medium and reinforce the key legislative issues that clients should be aware of when using this medium. More...

Field Marketing
Established to promote high standards of ethics in field marketing via self-regulatory practices intended to complement the existing frameworks of national and international law. More...

See more recent articles in the knowledge zone...