Just click on any area within the knowledge zone to access best practice guidelines, and other key information, on a range of B2B Marketing & Communication topics. A collaboration between 8 trade associations & industry bodies, and covering 13 distinct B2B disciplines, this site also brings you up-to-date information on current training/event programs developed to serve the needs of the broad B2B Marketing community: SMEs, Corporates and Marketing Practitioners.
More about the alliance members...

 

 

 
  • 7 Jul 2010
    Back for its third year by popular demand the BPMA annual dragon boat race.
  • More...
 
  • Ahead of the IDM 7th B2B Marketing Conference, top B2B marketers reflect on 2009 and share their...
  • More...
 
 
 

Help stimulate the positive development of email as an effective marketing medium and reinforce the key legislative issues that clients should be aware of when using this medium.

More about best practice Email Marketing...

Media
An increasing number of companies are taking it upon themselves to make their own media buying decisions. But how do you know how to spend valuable marketing budget effectively? More...

Sales Promotions
Promotors are ultimately responsible for ensuring that all elements of a promotion are fulfilled in accordance with the rules of the promotion and requirements of both the law and the Code. More...

See more recent articles in the knowledge zone...