Just click on any area within the knowledge zone to access best practice guidelines, and other key information, on a range of B2B Marketing & Communication topics. A collaboration between 8 trade associations & industry bodies, and covering 13 distinct B2B disciplines, this site also brings you up-to-date information on current training/event programs developed to serve the needs of the broad B2B Marketing community: SMEs, Corporates and Marketing Practitioners.
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  • 7 February 2012
    Applying the principles for questionnaires that really work

    Objective...
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  • Email newsletters are an essential and potentially high-performing tool for marketers. However, what often happens is the newsletter is created, and while it continues to be sent year in and year out, it is not reviewed or measured. Without regular monitoring, newsletters will not perform to their highest potential – and you definitely will not get the ROI that you should....
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Established to promote high standards of ethics in field marketing via self-regulatory practices intended to complement the existing frameworks of national and international law.

More about Field Marketing Best Practice...

Inserts Best Practice
Inserts are one of the most powerful DM media available. They combine the creative power of direct mail with the reach and low cost of press – and for many DM advertisers, and others, they are the backbone of their campaigns. More...

Environment Best Practice
Rosemary Smith, chairman of the DMA, offers five simple suggestions to tackle the environmental challenge. More...

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