Just click on any area within the knowledge zone to access best practice guidelines, and other key information, on a range of B2B Marketing & Communication topics. A collaboration between 7 trade associations & industry bodies, and covering 12 distinct B2B disciplines, this site also brings you up-to-date information on current training/event programs developed to serve the needs of the broad B2B Marketing community: SMEs, Corporates and Marketing Practitioners.
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  • 8 Jul 2008
    Back for its second year by popular demand the BPMA annual dragon boat race.
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  • The IDM has launched a new one-day course, The Essentials of B2B Marketing, which will run on 27...
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The contents of this guide are about providing advice and guidance on how to raise standards above the minimum of what is legislatively demanded of us.

More about best practice Data...

DM Production
The purpose of this document is to define a set of best practices in the commissioning and execution of direct mail production. More...

Sales Promotions
Promotors are ultimately responsible for ensuring that all elements of a promotion are fulfilled in accordance with the rules of the promotion and requirements of both the law and the Code. More...

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