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The B2B Alliance members offer regular Training and Events across the country. To view training or events for a particular region or topic, please select from the options below.
29.10.10
Two of B2B marketing’s most accomplished and respected practitioners will lead you through four phases of the campaign development and execution process: from planning and preparation to evaluating and sourcing data, from targeting to testing criteria, and creativity to cost-control. You will learn how to harness and integrate online, off-line and interactive media to maximum effect.
You’ll leave with a wealth of fresh ideas, proven techniques and practical B2B solutions that you can begin to apply immediately to boost results in any B2B marketing organisation.
Venue:
The IDM, Teddington
Members:
£445.00
Time:
09.30 - 17.30
Non-members:
£495.00
More informationBook online
08.11.10
Delegates will learn how to build an email database, rent data, get the creative right, create and build a customer relationship and manage the campaign results.
Venue:
The IDM, Teddington
Members:
£445.00
Time:
09.30 - 17.30
Non-members:
£459.00
More informationBook online
08.11.10
B2B marketing is a distinct discipline. It may share some common ground with B2C marketing, but there are substantial differences in the challenges that B2B marketing presents and the strategies, tactics and techniques that B2B marketers have to apply to meet them. In recognition of this the IDM has introduced the Certificate and Diploma in B2B Marketing, the first of their kind in Europe.
Venue:
The IDM, Teddington
Members:
£1950.00
Time:
09.00 - 17.30
Non-members:
£1950.00
More informationBook online