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The B2B Alliance members offer regular Training and Events across the country. To view training or events for a particular region or topic, please select from the options below.
16.03.10
Delegates will learn how to build an email database, rent data, get the creative right, create and build a customer relationship and manage the campaign results.
Venue:
The IDM, Teddington
Members:
£445.00
Time:
09.30 - 17.15
Non-members:
£495.00
More informationBook online
13.04.10
This brilliantly structured, new training course will show you how to take the guess work out of B2B marketing in order to create campaigns that are more intelligent, measurable and productive.
Two of B2B marketing’s most accomplished and respected practitioners will lead you through four phases of the campaign development and execution process: from planning and preparation to evaluating and sourcing data, from targeting to testing criteria, and creativity to cost-control. You will learn how to harness and integrate online, off-line and interactive media to maximum effect.
You’ll leave with a wealth of fresh ideas, proven techniques and practical B2B solutions that you can begin to apply immediately to boost results in any B2B marketing organisation.
ABBA Special Member Rate of £445!
Venue:
The IDM, Teddington
Members:
£445.00
Time:
09.30 - 17.30
Non-members:
£495.00
More informationBook online
19.05.10
The impact of the recession on business has been monumental. Throw in a technology explosion that’s put power squarely in the laps of our customers and we’ve witnessed an era of radical and irreversible change. Old, familiar marketing premises are being thrown out and today’s successful B2B marketers are playing by a whole new set of rules.
But change can be a good thing and, as we enter a new decade, this year’s conference programme reflects a renewed optimism amongst businesses. With a firm focus on looking forward, the conference will give you the ideas, the structures, the knowledge and the confidence to embrace change and turn it to your advantage in the months – and years – ahead. Hear from industry leaders including Google, Deloitte, Cisco, salesforce.com and Vodafone. Make sure you book now to secure your place - email b2b@theidm.com to get an additional £50 B2B Alliance discount.
Venue:
Altitude 360, London
Members:
£445.00
Time:
09.00 - 17.30
Non-members:
£545.00
More informationBook online
14.06.10
B2B marketing is a distinct discipline. It may share some common ground with B2C marketing, but there are substantial differences in the challenges that B2B marketing presents and the strategies, tactics and techniques that B2B marketers have to apply to meet them. In recognition of this the IDM has introduced the Certificate and Diploma in B2B Marketing, the first of their kind in Europe.
Venue:
The IDM, Teddington
Members:
£1950.00
Time:
09.00 - 17.30
Non-members:
£1950.00
More informationBook online
17.06.10
Delegates will learn how to build an email database, rent data, get the creative right, create and build a customer relationship and manage the campaign results.
Venue:
The IDM, Teddington
Members:
£445.00
Time:
09.30 - 17.30
Non-members:
£495.00
More informationBook online