Just click on any area within the knowledge zone to access best practice guidelines, and other key information, on a range of B2B Marketing & Communication topics.
Holistic communications planning is about successfully transferring creative and strategic ideas across multiple media platforms without comprise. It’s about conversation convergence.
The contents of this guide are about providing advice and guidance on how to raise standards above the minimum of what is legislatively demanded of us.
The purpose of this document is to define a set of best practices in the commissioning and execution of direct mail production.
Help stimulate the positive development of email as an effective marketing medium and reinforce the key legislative issues that clients should be aware of when using this medium.
Rosemary Smith, chairman of the DMA, offers five simple suggestions to tackle the environmental challenge.
Established to promote high standards of ethics in field marketing via self-regulatory practices intended to complement the existing frameworks of national and international law.
Inserts are one of the most powerful DM media available. They combine the creative power of direct mail with the reach and low cost of press – and for many DM advertisers, and others, they are the backbone of their campaigns.
Find out about blogging, communities, search engine optimisation and guarding your B2B brand online.
Research relies on the confidence of those involved that it is conducted honestly, objectively, without unwelcome intrusion and without harm to respondents.
An increasing number of companies are taking it upon themselves to make their own media buying decisions. But how do you know how to spend valuable marketing budget effectively?
The DMA has now added Telemarketing Best Practice Guidelines for B2B to the existing Client Guide To Outsourcing. Both been developed to help ensure outbound campaigns are conducted with integrity in order that it remains a viable and attractive channel to market.
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