B2B best practice guides for Direct Marketing Inserts

B2B Inserts are one of the most powerful DM media available. They combine the creative power of direct mail with the reach and low cost of press – and for many DM advertisers, and others, they are the backbone of their campaigns. Yet like all good DM opportunities, you have to know what you’re doing to make them work.

Find out about...

Programme sectors

Campaign planning

Design considerations

The inserting process

Distribution and storage

What can go wrong and how to deal with it

What can be learned?

Best Practice: DMA Compliance issues

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Document created by Direct Marketing Association UK

27 February 2012
We are supporting this conference and DMA members will receive the Institute of Fundraising member ticket price! In an increasingly crowded marketplace, knowing how to stand out from the crowd in your communications with both potential and existing supporters is more challenging than ever before.
Moving away from traditional marketing methods and spreading your message over many different channels is now viewed by many direct marketing specialists as the best way to both recruit new donors and keep your existing ones. With technology rapidly changing, are you keeping up with the times?

This conference will address the current state of Direct Marketing and fundraising in the UK and discuss the strategies that work in a tough environment. With interactive sessions from DM specialists and top case studies from charities of all sizes, join the Institute of Fundraising to learn more about the effect of the changing face of fundraising on marketing and how to cost-effectively use multi-channel marketing to optimise your fundraising income.

What will you learn?
• Starting a campaign from scratch in a digital era
• Making multi-channel fundraising really work for your charity
• Cost-effective processes to build donor loyalty
• Creating or recognising the perfect message
• The effect of the changing face of fundraising on direct marketing
• The secrets behind St Barnabas House’s success at the IoF National Awards 2011
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1 March 2012
With all the new data legislations that have been put into place you cannot afford to miss this conference, which will bring you up to speed on everything you need to know and what your organisation needs to be doing.
Christopher Graham, the Information Commissioner, will give his view on the new EU Commission proposal to revise the Data Protection Directive 95/46/EC and explain current issues of compliance.

Fedelma Good, Head of Marketing Privacy & Suppression Management at Barclays, will update you on the Cookies law and what you need to be doing in the countdown to the May 2012 deadline.

Other speakers include:

Stephen Groom, Head of Marketing and Privacy Law, Osbourne Clarke
Rosemary Smith, Director, Opt-4
Jenny Moseley, Director, Opt-4
Mark Patron, CEO, Redeye
Jonathan Burston, Sales Director, CACI

The day includes presentations and smaller break out sessions. Speakers will be covering everything from the cookies law, cloud computing, social media and data protection, the future of data and more…
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18 March 2012
Come and see the DMA at Business 2012, one of the biggest exhibitions of the marketing calendar. It is taking place at The O2, London 18-20 March and is free to attend. With 600 workshops, seminars and exhibitors and 50 keynote speakers this is an event you won’t want to miss.
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Email newsletters are an essential and potentially high-performing tool for marketers. However, what often happens is the newsletter is created, and w...
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