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Market Research Best Practice

 

B2B best practice guides for conducting b2b market research

B2B Market Research relies on the confidence of those involved that it is conducted honestly, objectively, without unwelcome intrusion and without harm to respondents.

Its purpose is to collect and analyse information and not to create sales or to influence the opinions of anyone participating.

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Collecting and Managing Data

The Right Message

Standard Metrics for Measurement and Reporting

International Issues

Complaints and Dispute Resolution

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The Market Research Society

Document created by The Market Research Society

 
  • 20 March 2012
    The festival of ideas
    You won’t want to miss this year’s line up of thought-leaders, debates and intelligence.
    Widen your horizons.
    Power your business.
    Sharpen your skills.

    2 days (single day rates shown)
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  • 28 February 2012
    Manage, design and interpret a range of conjoint analysis techniques

    Objective

    This course aims to enable you to manage, design, and interpret a wide range of conjoint analysis projects, including variants such as DCM (Discrete Choice Modelling) and MaxDiff scaling.

    Learning outcomes

    Topics covered during the day include:
    •Firm grounding in the theory and nomenclature of conjoint and DCM
    •Practical advice in what conjoint can and can’t do, when to use it and when not
    •Conventional conjoint analysis (from full profile to adaptive conjoint), designing, data collection, and processing
    •Discrete choice modelling, from aggregate models, to latent class, to Hierarchical Bayes
    •Adaptive choice modelling, the latest trend in choice
    •Online and offline options for data collection, especially relevant for global studies
    •Turning results into insights, and presenting the results in a meaningful and useful way
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  • Email newsletters are an essential and potentially high-performing tool for marketers. However, what often happens is the newsletter is created, and w...
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