Buying promotional merchandise

Buying promotional merchandise should never be delegated to inexperienced personnel.

It is a highly specialist function which requires attention to detail and good background knowledge of the promotions industry. Once the suppliers have been chosen, each should be provided with a comprehensive brief. The better the brief the more likely that the response will match your requirements. A simple check list such as that issued by the BPMA acts as a useful aide memoir.

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The Power of Promotional Merchandise on Sales

Survey shows interestingly that more women than men are able to recall company names of Promotional Merchandise on their desks.