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Direct Marketing Association UK
The Direct Marketing Association UK is Europe's largest trade association in the marketing and communications sector. The DMA was formed in 1992, following the merger of various like-minded trade bodies, forming a single voice to protect the direct marketing industry from legislative threats and promote its development.
The mission of the DMA is to maximise value for members whilst maintaining and enhancing consumers' trust and confidence in direct marketing.
Telemarketing
These guidelines have been developed to help ensure outbound campaigns are conducted with integrity in order that it remains a viable and attractive channel to market.
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Data
The contents of this guide are about providing advice and guidance on how to raise standards above the minimum of what is legislatively demanded of us.
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DM Production
The purpose of this document is to define a set of best practices in the commissioning and execution of direct mail production.
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Email Marketing
Help stimulate the positive development of email as an effective marketing medium and reinforce the key legislative issues that clients should be aware of when using this medium.
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Environment
Rosemary Smith, chairman of the DMA, offers five simple suggestions to tackle the environmental challenge.
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Field Marketing
Established to promote high standards of ethics in field marketing via self-regulatory practices intended to complement the existing frameworks of national and international law.
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Inserts
Inserts are one of the most powerful DM media available. They combine the creative power of direct mail with the reach and low cost of press – and for many DM advertisers, and others, they are the backbone of their campaigns.
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