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The Institute of Promotional Marketing
The Institute of Sales Promotion has now officially changed its name to the Institute of Promotional Marketing, but remains as the trade body that represents the interests of promoters, agencies and service partners engaged in promotional marketing.
We have some 300 members, drawn from brand owners, marketing agencies and service partners, and our mission is to protect, promote and progress effective promotional marketing across all media channels.
We act as the voice of promotional marketing, working alongside other marketing bodies to ensure that our members' interests are properly represented in Whitehall, Parliament and in Europe.
Sales Promotions
Promotors are ultimately responsible for ensuring that all elements of a promotion are fulfilled in accordance with the rules of the promotion and requirements of both the law and the Code.
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