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The Institute of Direct Marketing
The Institute of Direct Marketing is Europe's leading professional development body for direct, data and digital marketing. Founded in 1987, the IDM is an educational trust and registered charity. The IDM has trained more than 60,000 marketing practitioners; 5,500 hold the coveted IDM Diploma. The IDM advocates lifelong learning. It has built a training and education portfolio designed to meet your needs—at every stage of your marketing career, from college student to senior marketing manager.
Detailed below are our business-to-business specific events and training programmes. For details on the full range of IDM programmes, visit www.theidm.com/training.