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The Market Research Society
With members in more than 70 countries, MRS (Market Research Society) is the world’s largest association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy. In consultation with its individual members and Company Partners, MRS supports best practice by setting and enforcing industry standards.
Market Research Best Practice
Research relies on the confidence of those involved that it is conducted honestly, objectively, without unwelcome intrusion and without harm to respondents.
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