Is it time for an email newsletter reboot?

Email newsletters are an essential and potentially high-performing tool for marketers. However, what often happens is the newsletter is created, and while it continues to be sent year in and year out, it is not reviewed or measured. Without regular monitoring, newsletters will not perform to their highest potential – and you definitely will not get the ROI that you should.

Facebook adds adverts to users’ news feeds

Facebook has started placing ads within people’s news feeds, so that they appear next to social updates from friends.

Olympics volunteers face social media ban

Olympic organisers, LOCOG have just announced a set of social media rules for the 70,000 Game Makers who are volunteering during this summer’s Games.

Google’s 2011 review is most shared UK ad in December

Google’s video round-up of 2011 was the hottest new ad in the IAB UK Ads Chart during December.

80m TV apps downloaded in week after Christmas

Over 80 million catch-up TV apps were downloaded to smartphones in the week after Christmas, while the BBC's iPlayer app was downloaded 22,000 times on Christmas Day alone.