BPMA brings together UK marketing associations for key industry seminars
BPMA brings together UK marketing associations for key industry seminars
The British Promotional Merchandise Association (BPMA) will facilitate and contribute to a series of key marketing seminars in collaboration with other leading marketing services associations including: The Direct Marketing Association (DMA), The Institute of Sales Promotion (ISP), Point of Purchase Advertising International (POPAI), The Independent Print Industries Association (IPIA) and The Voucher Association (VA).
This series of seminars will be coordinated on behalf of the Marketing Association Alliance, a new initiative founded by the BPMA which has been positioned to share knowledge and experiences across all marketing disciplines and highlight how they all form part of integrated marketing campaigns within the marketing industry.
The seminars will take place at the Promotional Marketing Exhibition, Olympia, London, 15-17 April on The Marketing Association Alliance stand number XX. The seminars will include ‘The Industry Forum’, an interactive seminar event that will enable visitors to address key industry issues with a panel of representatives from each member organisation. Seminar topics include subjects ranging from increasing the impact of premiums on direct mail, innovations in print, licensing, mobile marketing and ideas on how to promote your website (see full list of seminar topics below).
BPMA Director General, Gordon Glenister commented: “The aim of the Marketing Association Alliance is to bring together like minded trade associations in the marketing industry, enabling them to share knowledge and experience, allowing them to learn more about each other’s sphere of expertise.”
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The Marketing Association Alliance
Alliance members include The British Promotional Merchandise Association, (BPMA), The Direct Marketing Association, (DMA), The Institute of Sales Promotion, (ISP), Point of Purchase Advertising International, (POPAI), The Independent Print Industries Association, (IPIA) and The Voucher Association, (VA).
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