An Audience with Rory Sutherland, Executive Creative Director & Vice-Chairman, OgilvyOne in London, and Vice-Chairman, Ogilvy Group UK
In this fun and informative presentation, delegates at this year's IDM 5th B2B Marketing Conference heard the unique and provocative insights, analysis and predictions of a world-renowned creative genius.
Rory began with a retrospective look at the origins of B2B creativity and discussed the ways in which it has changed and developed in the intervening years. He also shared his expert views on the creative strategies that are most likely to produce the best response from the next generation of B2B buyers.
Click here to watch his full presentation
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