IDM B2B Training and Development Update
The IDM has launched a new one-day course, The Essentials of B2B Marketing, which will run on 20 October 2008 and 21 April 2009.
In the course, some of B2B marketing's most accomplished and respected experts will take delegates through every key stage of the B2B campaign development and execution process. The course will cover everything from planning and preparation to evaluating and sourcing data, from targeting to testing criteria, and from creativity to cost-control.
The IDM has also announced the date for the Sixth Annual IDM B2B Conference. This prestigious event will take place on 31 March 2009.
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