Is it time for an email newsletter reboot?
Email newsletters are an essential and potentially high-performing tool for marketers. However, what often happens is the newsletter is created, and while it continues to be sent year in and year out, it is not reviewed or measured. Without regular monitoring, newsletters will not perform to their highest potential – and you definitely will not get the ROI that you should.
Why not start 2012 with a quick check of your email newsletter’s performance.
Is your template still delivering?
When was the last time you took a look at your template wireframe? Here are seven things to check to see if you’re in need of a re-design.
1. Is the design consistent with company branding, and the look/feel of your website?
2. Is the template still rendering properly on the platforms that matter for your audience?
3. Do you need to take smartphone/handheld viewing into consideration?
4. Is the template designed to look good whether the images are on or off?
5. Is the preview pane space maximised to draw the reader into the rest of the newsletter?
6. Is the design clean and does it make it easy to scan content?
Are your goals up to date?
More:
http://www.dma.org.uk/toolkit/it-time-email-newsletter-reboot?utm_campaign=498696&utm_content=485727396&utm_medium=email&utm_source=Emailvision
This article was written by Denise Cox of Newsweaver, who arranged for the Alliance to use Newsweaver's system for our bulletins
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