Applying the principles for questionnaires that really work Objective This course enables you to: • understand and apply the principles of good questionnaire design Learning outcomes By the end of the course, delegates should be able to: •identify the key stages in an efficient & effective questionnaire writing process •be aware of the range of question types and of key issues affecting their application and interpretation •structure a quantitative questionnaire to minimise order bias and create a good flow •identify weaknesses in question wording •understand the impact of layout

The principles, practices and processes of market research Objective This introductory course enables you to: •understand the basic principles and practices of market research. Learning outcomes The whole research process will be covered, from understanding research requirements through to organising, analysing and presenting findings. By the end of the course, delegates should have a clear understanding of: •what market research is, and why we do it •the various approaches and scope of market research •the basic principles of qualitative research •the basic principles of quantitative research •analysis and interpretation of findings •the role of market research in client organisations and its role in business decisions •presenting research findings

Manage, design and interpret a range of conjoint analysis techniques Objective This course aims to enable you to manage, design, and interpret a wide range of conjoint analysis projects, including variants such as DCM (Discrete Choice Modelling) and MaxDiff scaling. Learning outcomes Topics covered during the day include: •Firm grounding in the theory and nomenclature of conjoint and DCM •Practical advice in what conjoint can and can’t do, when to use it and when not •Conventional conjoint analysis (from full profile to adaptive conjoint), designing, data collection, and processing •Discrete choice modelling, from aggregate models, to latent class, to Hierarchical Bayes •Adaptive choice modelling, the latest trend in choice •Online and offline options for data collection, especially relevant for global studies •Turning results into insights, and presenting the results in a meaningful and useful way