Home > Training and Events

RSS Feeds

The B2B Alliance members offer regular Training and Events across the country. To view training or events for a particular region or topic, please select from the options below.

All Regions South West South East Scotland London North East Yorkshire Midlands North West Wales All Knowledge Zones Agencies Best Practice Data Best Practice DM Production Best Practice Email Marketing Best Practice Environment Best Practice Field Marketing Best Practice Inserts Best Practice Interactive Best Practice Market Research Best Practice Media Best Practice Telemarketing Best Practice

Statistical Methods Masterclass

31/01/12

Multivariate and other statistical techniques for use in research, 2 day course Objective This course enables you to: • gain greater experience and confidence in using statistical techniques with market research data. Learning outcomes By the end of the course, delegates should have an effective practical understanding of: • the use of basic statistical techniques to calculate confidence intervals and significance tests •key multivariate techniques, including: ◦factor analysis ◦ cluster analysis ◦regression – CHAID – and correspondence analysis

Venue:
MRS, EC1

Members:
£615.00

Time:
9:00 - 17:00

Non-members:
£910.00

More information Book online